How to Write a Marketing PlanHow to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses. |
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Isi
1 Introduction | 1 |
2 Situation analysis the marketing audit | 13 |
3 Objectives strategies and action plans | 37 |
4 Distribution promotion and budgets | 59 |
5 Writing the plan | 81 |
6 Presenting the plan followup and revision | 105 |
Appendix | 115 |
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Istilah dan frasa umum
able achieve action plans Actual advertising analysis Appendix assumptions ball valves budget carry cent changing channels communicated company’s competitors complete Components consider costs customers define detail direct distribution double effective Equipment Manufacturing Company Exercise exhibition existing expand Figure filters forecast give gross growth historical implementation important increase individual involves key sales areas loss account major market research market share marketing objectives marketing plan months North ofthe opportunities organisation overall packages personnel position prepare presentation profit and loss programmes projection promotion relating Sales Engineers Sales figures sales manager salesforce schedule selling shown strategic markets strategies STRENGTHS structure summary SWOT analysis Table THREATS turnover UK marketing UK sales update water industry weaknesses written plan
Informasi bibliografi
| Judul | How to Write a Marketing Plan Volume 36 dari Creating Success |
| Pengarang | John Westwood |
| Edisi | 3, berilustrasi, direvisi |
| Penerbit | Kogan Page Publishers, 2010 |
| ISBN | 0749461519, 9780749461515 |
| Tebal | 144 halaman |
| Ekspor Kutipan | BiBTeX EndNote RefMan |