How to Write a Marketing Plan

Sampul Depan
Kogan Page Publishers, 3 Nov 2010 - 144 halaman
How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
 

Apa yang dikatakan orang - Tulis resensi

Kami tak menemukan resensi di tempat biasanya.

Halaman terpilih

Isi

1 Introduction
1
2 Situation analysis the marketing audit
13
3 Objectives strategies and action plans
37
4 Distribution promotion and budgets
59
5 Writing the plan
81
6 Presenting the plan followup and revision
105
Appendix
115
Hak Cipta

Edisi yang lain - Lihat semua

Istilah dan frasa umum

Tentang pengarang (2010)

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of 30 Minutes to Write a Marketing Plan (also Kogan Page).

Informasi bibliografi