How to Write a Marketing Plan
Kogan Page Publishers, 3 Nov 2010 - 144 halaman
How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
Apa yang dikatakan orang - Tulis resensi
Kami tak menemukan resensi di tempat biasanya.
2 Situation analysis the marketing audit
3 Objectives strategies and action plans
4 Distribution promotion and budgets
5 Writing the plan
6 Presenting the plan followup and revision
Edisi yang lain - Lihat semua
able achieve action plans Actual additional advertising analysis Appendix assumptions ball valves budget carry cent changing channels communicated company’s competitors complete Components consider costs customers define detail direct distribution distributor sales double effective Equipment Manufacturing Company Exercise exhibition existing expand Figure filters forecast give gross growth historical implementation important increase individual involves loss account major market research market share marketing objectives marketing plan months North ofthe opportunities organisation overall packages personnel position prepare presentation profit and loss programmes projection promotion relating reports Sales Engineers Sales figures sales manager salesforce schedule selling shown strategic markets strategies STRENGTHS structure summary SWOT analysis Table THREATS turnover UK marketing UK sales water industry weaknesses written plan