Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Sampul Depan
Hay House, Inc, 12 Mei 2020 - 352 halaman
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.
Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more . . .
But only if you know how to get it into the hands of the people whose lives you have been called to change.
Expert Secrets will help you find your voice and give you the confidence to become a leader . . .
Expert Secrets will show you how to build a movement of people whose lives you can change . . .
Expert Secrets will teach you how to make this calling a career.
 

Halaman terpilih

Isi

Creating Your Movement
1
Becoming the Expert
5
Finding Your Voice
6
Teaching Your Frameworks
48
The Three Core Markets or Desires
58
The New Opportunity Your Offer
76
The New Opportunity
77
More Money for the Same Framework
98
The Perfect Webinar Framework
206
The Big Domino
214
The Three Secrets
229
The Stack and Closes
250
Trial Closes
285
Becoming Your Dream Customers Guide
297
Testing Your Presentation Live
301
The Perfect Webinar Shortcut
319

The FutureBased Cause Your Movement
120
The FutureBased Cause
121
Creating Belief
147
The Epiphany Bridge
151
The Heros Two Journeys
162
The Epiphany Bridge Script
175
The Four Core Stories
191
10X Secrets OnetoMany Selling
201
The 5Minute Perfect Webinar
327
Plugging Expert Secrets into Your Value Ladder
333
Conclusion
345
Endnotes
349
Acknowledgments
353
About the Author
355
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Tentang pengarang (2020)

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own products and services from his basement. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets, popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. He lives in Idaho with his family, and you can visit him online at RussellBrunson.com.

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