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John Wiley & Sons, 15 Jun 2011 - 632 halaman
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Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.

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Tentang pengarang (2011)

WILLIAM D. BYGRAVE, MA, Dphil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and visiting professor at INSEAD (the European Institute for Business Administration).

ANDREW ZACHARAKIS, BS, MBA, PhD, is the Paul T. Babson Term Chair in Entrepreneurship and Associate Professor of Entrepreneurship in the Arthur M. Blank Center for Entrepreneurship at Babson College.

The Portable MBA Series
The Portable MBA, with over 600,000 copies sold, continues to provide readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.

Andrew Zacharakis is the John H. Muller, Jr. Chair in Entrepreneurship at Babson College, Wellesley, MA. He is the Director of the Babson College Entrepreneurship Research Conference and past president of the Entrepreneurship Division of the Academy of Management. He is also a past chair of the Entrepreneurship Department at Babson College and a past Director of the Arthur M. Blank Center for Entrepreneurship at Babson. Zacharakis is the author of five books and has been quoted in numerous newspapers including, "The Wall Street Journal, USA Today, The Boston Globe, The New York Times" and "The Los Angeles Times", and by several magazines, including "Inc., Entrepreneur" and "Kiplinger's". He has also appeared on television in the Bloomberg Small Business Report and radio on NPR Morning Edition.

Stephen Spinelli is the President of Philadelphia University and prior Vice Provost for Entrepreneurship and Global Management at Babson College. He was a member of the founding team of Jiffy Lube International and later the founder, director, and senior executive of American Oil Change Corporation, the largest franchisee of this international automotive retailer. Spinelli ha authored or co-authored nine books and over 25 teaching cases that are used in business schools around the world.

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