Designing Brand Identity: An Essential Guide for the Whole Branding TeamJohn Wiley & Sons, 11 Okt 2012 - 336 halaman A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
|
Edisi yang lain - Lihat semua
Designing Brand Identity: An Essential Guide for the Whole Branding Team Alina Wheeler Pratinjau terbatas - 2012 |
Designing Brand Identity: An Essential Guide for the Whole Branding Team Alina Wheeler Pratinjau tidak tersedia - 2012 |