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Competitive Advantage:

Creating and Sustaining Superior Performance
Sampul Depan
16 Resensi
Simon and Schuster, 30 Jun 2008 - 592 halaman
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
  

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Review: Competitive Advantage: Creating and Sustaining Superior Performance

Ulasan Pengguna  - Carlos E. - Goodreads

Top 5 Business Baca ulasan lengkap

Review: Competitive Advantage: Creating and Sustaining Superior Performance

Ulasan Pengguna  - Richard - Goodreads

Classic book for business professionals. Got to be into business to follow the text adequately. Baca ulasan lengkap

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Isi

The Core Concepts
1
PRINCIPLES OF COMPETITIVE ADVANTAGE
31
COMPETITIVE SCOPE AND THE VALUE CHAIN
53
THE VALUE CHAIN AND ORGANIZATIONAL
59
C0sT BEHAVIOR
70
C0sT ADVANTAGE
97
STEPs IN STRATEGIC C0sT ANALYSIS
118
DIFFERENTIATION STRATEGY
150
INTERRELATIONSHIPS AMONG BUsINEss UNITS
323
INTANGIBLE INTERRELATIONSHIPS
350
Horizontal Strategy
364
STRATEGY
375
Achieving Interrelationships
383
MANAGING HORIZONTAL ORGANIZATIGN
409
Complementary Products and Competitive
416
BUNDLING
425

STEPS IN DIFFERENTIATION
162
TECHNOLOGY STRATEGY
176
TECHNOLOGICAL EVOLUTION
194
Competitor Selection
201
Industry Segmentation and Competitive
231
THE INDUSTRY SEGMENTATION MATRIX
248
STRATEGY
255
INDUSTRY SEGMENTATION AND INDUSTRY
272
Substitution
273
CORPORATE STRATEGY
315
CROss SUBSIDIZATION
436
COMPLEMENTS AND COMPETITIVE STRATEGY
442
Defensive Strategy
482
DEIENsIvE STRATEGY
503
Attacking an Industry Leader
513
SIGNALs 0I LEADER VULNERABILITY
533
l
541
About the Author
559
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Tentang penulis (2008)

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. In 1983, Professor Porter was appointed to President Reagan's Commission on Industrial Competitiveness, the initiative that triggered the competitiveness debate in America. He serves as an advisor to heads of state, governors, mayors, and CEOs throughout the world. The recipient of the Wells Prize in Economics, the Adam Smith Award, three McKinsey Awards, and honorary doctorates from the Stockholm School of Economics and six other universities, Porter is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy, all published by The Free Press. He lives in Brookline, Massachusetts.

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